In February 2010, Coty Prestige, leader in the fragrance industry, strays from their usual celebrity endorsements with the release of their new fragrance and beauty line, Malibu, based upon the city itself.
Although targeted towards the young fashion forward crowd of 18-35 year olds, our aim for a successful launch is found through the fragrance’s scent alone. We’ve combining ingredients such as grapefruit, orange, vetiver, geranium, and patcouli, in hopes of offering you the “essence of fame” itself in a bottle. The fragrance will be sure to turn the heads of anyone who passes you by.
We’ve also developed an exclusive multi-hydroxy complex skin conditioner that will be released along with the fragrance. This formula will work to dramatically improve the appearance of smoothness, clarity, and radiance, giving that your skin that star like quality.
Malibu will be found in fine department stores, packaged in chic crimson metallic bottles. The fragrance will be available in 3.4 oz. size for $79.95, or a 1.75 oz. size for $49.95, and the multi-hydroxy skin conditioner formula will be available at $39.95 in a 2.5 oz. sized bottle. Be sure to look out for Malibu this coming February, because it will be the must have fragrance of 2010.
